Friday, January 17, 2020
Odyssey bibliography Essay
Odysseus was one of the famous Greek poets. He was Laertes and Anticleaââ¬â¢s son and was married to Penelope (a woman thought to be inordinately faithful) and was a father to Telemachus. Odysseus was the king of Ithaca, a favorite place in Athens, and was one of the few Greeks that returned home safely from troy and the Trojan War though it took a long time before they returned. He is believed to have written some poems in the end of eighth century BC. Odysseus was among the leader of Achaeans who have contributed to most part of Greek literature. In his different walks of life, he is view as a hero and in other side as a failure, in the focus of his bibliography as written by homer, his participation in Trojan war and his tricks that made him stand unique paving way for his success in his missions. He was a family man who focused on achievements and did not believe on failures, he believed in as supernatural power of gods that were making him strong in believe that they were in his support in the victory. The essay focuses on the life line of Odysseus, participation and contributions as well as his character traits as narrated by different poets and other literatures. Joachim, 2005) Odysseus early life When Odysseus was a young boy, he exhibited on his talent; his main fond was archery and was excelling on it. Young Odysseus was fond of hunting with his dog, Argos, he could not stop doing what he liked no matter the challenges example is when he was gored by a bear and left a scar on his thigh. The scar was a lifetime mark that would help his old nurse Eurycleia when he returned from his wonderings. He was know to mind less about the appearance, some people went far as saying that he had bandy-legged, but when he began talking, he was unstoppable. His cleverness brought him closer to goddess Athena; he became his protector at troy and later on the sea. Odysseus became one of the original suitors of Helen of troy. He came woo her in Sparta for it was expected of him though his main interest was in her cousin Penelope. To avoid dispute among the suitors that were interested in Helen, Odysseus suggested to her father to help him win Penelope, Helenââ¬â¢s cousin, her father feared the preference of one suitor. Odysseus suggested to Tyndareus to exact an oath to all suitors that they will defend the favored suitor and protect his marriage against anything wrong that may be done to him. Helen married Menelaus of the cursed horse. Icarius of Lacedaemon, the Penelopeââ¬â¢s father, offered his daughter to Odysseus, the man who defeated him in foot race. Penelopeââ¬â¢s father, the old king of Lacedaemon was trying to make the newly wedded couples to stay in Lacedaemon but Odysseus refused and set for Ithaca. After much insisting, Odysseus had to bade to his wife either to move with him or return to her father. Penelope did not respond but instead she covered her face which was a clear indication that she wished to move with her husband, this was a clear prove of her cleverness and wily as her husband. Martin, 2007) On arrival in Ithaca, Odysseus had to build a new palace for him and his new bride. The couple got a son, it did not take long before the news came to them that Paris had eloped Helen. After the Paris abducted Helen, her father invoked an oath of Tyndareus, Odysseus refused to make good out of it. He pretended to be mad just to proof his sanity after he avoided hitting a child. (Kayakas, 1988) Odysseus character Odysseus is described as a hero due to his cunning intelligence. The use of deceptive speech describes him well and is well manifested in his character traits as a peer of Zeus in counsel. His disguising character takes form altering his appearance and verbal, this may be seen in the event when he blinded Cyclops when he told him that his name was nobody the managed to escape after blinding Polyphemus. When polyphemuss was screaming and Cyclops asks him why he was doing that, he said that nobody is hurting him, every one (Cyclopes) thought no one was hurting him and may be he was suffering in the hands of immortal Zeus. According to Odyssey of Homer, it is evident that Odysseus was arrogant and proud, as he sailed away from the Cyclopsââ¬â¢s island, he boasted as he shouted his name saying that no one defeat him ââ¬Ëgreat Odysseusââ¬â¢. The Cyclopes were not happy with him and the threw bitter words to him as he tells his father that Odysseus blinded him which enraged Poseidon and caused the god to curse Odysseus home coming and delayed for a long time. (Rodney, 2006) Odysseus events Odysseus events are narrated and given from the middle of the plot; this has been done through flashbacks and story telling. The later authors have done this through imitation, examples of these authors are Virgil and Aeneid, the modern poets were not left behind such as Pope Alexander in the mock epic, mock-heroic also commonly known as ââ¬Ëthe rape of the rockââ¬â¢. At first we find Odysseus trying to assert control on the household and later at Athenaââ¬â¢s advice while in search for news concerning his lost fathers. Odysseus was a captive for a long time of the beautiful nymph Calypso who he had spent with his seven years of his lost ten years. (Karykas, 2003) After his release by intercession of his patroness Athena, he leaves and his raft was destroyed by his known enemy Poseidon who was much annoyed because Odysseus had blinded Polyphemus his son. Odysseus washed up Scherie, which was the home to Phaeacians and is assisted by Nausicaa who treats him with great hospitability. When he returned he narrated about his adventures since he left troy to Phaeacians and the leader of his adventures satisfying their curiosity. This flash back extends back to where Odysseus stands and his tale told. Odysseus got a ship through loan from shipbuilding Phaeacians to return to Ithaca, he is assisted by swine hearder Emaeus to meet Telemachus, in the process he got back his house hold and managed to kill the suitors and then he was able to reunite with his faithful Penelope, his wife. Odyssey is divided into 24 books in all modern editions and translations. The message contained there in is convincing but not original, Alexandrian editors developed this by 3rd century BC. Through the period, the books have been given different titles. Barry, 2006) Odysseus and culture Different cultures have risen in concern of Odysseus; some of the cultures describe him as a hero and others as a scoundrel. Odysseus was ruling the Cephallenians, this were the people who were dwelling on the islands that was on the northwest coast of Greece. His palace was on the rocky island of Ithaca, compared to other Greek princes that were fighting at troy; he was not as wealthy as them though he was living a com fortable life. (Malcom, 2000) Trojan War According to myths of Greek, the Trojan war was war that was Achaeans against the city of troy after Helen was stolen by troy of Paris from her husband Menelaus who was the King of Sparta. Trojan War was among the most important events that happened in the Greek mythology which was narrated by many and different works of Greek literature that included the Iliad, Homer and the Odyssey. Trojan War believed to have originated from a quarrel between the Aphrodite, Athena and Hera goddesses after the Eris, goddess of strife and discord offered them a golden apple, and this is also referred to as apple of discord that was marked to be the fairest. When the goddess went to Paris and judged that Aphrodite as the fairest and should be the one to receive the apple. In exchange apple, Aphrodite made Helen to be the most beautiful woman and fallen in love with Paris who would take her to troy. Achaeans desecrated temples and they slaughtered Trojans, they got the wrath of godsââ¬â¢, only few of the Achaeans returned home safely while others found colonies in different places in the shores. The Romans were led by one of the surviving Trojan to their origin, Italy. Wood, 1998) Odyssey describes the Odysseus journey home. He was among the Achaean leaders. Other parts of the war have been narrated by cycle of epic poems, though has survived in fragments. The war episodes were important for they provided materials for the Greek literature and for the Roman poets like Ovid and Virgil. Odysseus had fought for more than ten years in the Trojan War before he came up with the idea of wooden horse. This was probable the reason why wily or c rafty was attached to his name. Odysseus incurred another decade on the way before arriving home after blinding Poseidonââ¬â¢s Cyclops son that brought a wrath to him. This delayed him to arrive in time so this covers him and his crews return way to Ithaca from Trojan War. (Jonathan, 2004) Dilemma of Odyssey Though the ancient Greeks great epic poems were attributed to the confusing figure of homer, not much is known about him and the contribution of odyssey beyond his name being attached to the poems. There is some doubt whether homer was the real author of Odyssey and Iliad. Homer played a primary role in shaping the master work, much is said about the probability of his contribution, if he is the real author, he must be a great literature artist. Odysseys are the most influential poems; Odysseus epics are used in the Greek education and culture throughout the age and have formed a backbone of human education from the time of Roman Empire and spread of Christianity. The translation of odysseys have brought an impact on Renaissance culture of Italy, this have helped in forming European tradition. The poems are of some use in determining when Homer and Odysseus lived, this gives a clue that make it easy to assume that they lived around 8th century, The Odyssey may belong closer to this period. The dilemma behind this is that odysseys were oral; this was to be passed through generations till the time of writing. Odysseus own means of poems are through singing. Another dilemma is what would affect the accuracy of when epics came to written form. (Michael, 1976) Conclusion Odysseus was a man of different character; no one could really describe his character confidently. He was a man of high moral and he used his cleverness to avoid what he wanted and avoid what seemed not good for him. During the Trojan War, Odysseus was a man his group could not do without; his mode of decision making was quite unique and stood as a pillar for the victory. The life of Odysseus was a life well lived, he left a legend behind that would become a literature to learned in European education, this was an epic that taught much of the Greeksââ¬â¢ empire and history.
Thursday, January 9, 2020
The End Of The Civil War - 1228 Words
After the Civil War, the fact that slavery was abolished might seem to be the end of the story; however, the problems derived from the abolishment of slavery had yet to be addressed. During the Reconstruction Era, these problems were reflected on the political, social, and economic aspects. Which played several major roles in shaping America from the late nineteenth into the twentieth centuries.These three aspects, political, social, and economical, affected one another so much that they were inseparable. The beginning leniency of Andrew Johnson all the way to the Confederates and later the political conflict between Johnson and the Radical Republicans, and lastly, the political struggle between Republicans and Democrats. It all resulted in the ever-changing policies toward the freed people. These different policies had strong effects on the society, especially the freed people. Although some of the policies, such as the abolition of slavery and several Constitutional Amendments wer e beneficial to the rights of freed people, the sudden increase of freed people brought about the separation of black and white and many other social issues. Thus the real equality among people still had yet to be achieved. The economy also affected the society and the politics. The depression of the economy after the Civil War made people focus on their own situations, instead of worrying about the freed people. For example the people were distressed about getting money and how to provide forShow MoreRelatedThe End Of The Civil War796 Words à |à 4 Pagesgave up the Confederateââ¬â¢s capital of Richmond. (Farmer, 2016) This has been marked throughout history as the end of the Civil War. The war was over before it ever began. Not to make this sound all one sided, meaning that the Union had all the advantages. The Confederate Army had many of their own advantages. The South was made up of 750,000 square miles, which held most of the Armyââ¬â¢s War Colleges. Southern gen tleman made for better Soldiers as a results of them being all farmers, hunters, andRead MoreThe End Of The Civil War792 Words à |à 4 PagesWhen Henry Woodfin Grady gave his speech in December of 1886 it had been right around twenty years since the end of the Civil War. The Civil War was the deadliest war in American history and happened due to the clear split in lifestyle and values between the North and the South. Grady compares the North and the South to the Puritans and Cavaliers. These two groups of people had completely different lifestyles and values. He acknowledges that the two groups eventually had to come together just likeRead MoreThe End Of The Civil War1073 Words à |à 5 PagesFrederick Douglass once said ââ¬Å"What a change now greets us! The Government is aroused, the dead North is alive, and its divided people unitedâ⬠¦The cry now is for war, vigorous war, war to the bitter end, and war till the traitors are effectually and permanently put downâ⬠(All en, 2005). In 1861, the start of the Civil War was needed by the Confederacy and the Union. Ever since the American Revolution and the birth of the United States, seventy-eight years earlier, there were many disagreements thatRead MoreThe End Of The Civil War1568 Words à |à 7 PagesThere were many factors that contributed to the beginning of the Civil War. Socially, the North and South were built on very different standards. The North was known as the ââ¬Å"free-statesâ⬠in which they had more immigrants settling in its boundaries. In the North labor was very much needed, within this time it is important to understand that in terms of labor, labor of slaves was not needed. Not in that way. Therefore, the North was made up of a more industrialized society where most people workedRead MoreThe End Of The Civil War1577 Words à |à 7 PagesAfter the end of the Civil War, the most challenging, and equally important task for the federal government of the US was to reconstruct th e defeated South and establish equality for the African Americans. A highly debated and crucial topic in this time period was the rights of the free black men to vote. ââ¬Å"The goal of Reconstruction was to readmit the South on terms that were acceptable to the North ââ¬âfull political and civil equality for blacks and a denial of the political rights of whites who wereRead MoreThe End Of The Civil War Essay1090 Words à |à 5 PagesMr. Lara/Mr. Doyle Dec 7 2016 Fords Theatre The end of the civil war was drawing near, and Abraham Lincoln, President of the United States of America was looking forward to the reconstruction of his country. He went out for a play at Fords Theatre. While enjoying the play he was shot in the back by an assassin . This assination changed the future of America, and affects us today. At the end of the Civil War there were very different plans for reconstructing the nation wereRead MoreThe End Of The Civil War1487 Words à |à 6 PagesAfter the American Civil War, African Americans believed that their lives would improve. The Union had won the war, and the United States was whole again. There was hope, and above all, they were finally free. Even things were changing inside the government. Before the Civil War ended, Abraham Lincoln realized the states needed to have government officials loyal to the Unionist cause if the war was to end. So, after encouraging Arkansas to ratify a new state constitution in 1864, Arkansas citizensRead MoreThe End Of The Civil War1446 Words à |à 6 PagesThe Civil War, fought from 1861 thru 1865, not only divided the nation into north and south but also became the bloodiest war in American history with over 600,000 casualties. Furthermore, ties between the already unpopular President Abraham Lincoln and congress, t o include majority of his cabinet, broke making it ever more evident the discontent of the political body with the decisions the president would make in the months leading to the end of the war. As the war came to an end and the roadRead MoreThe End Of The Civil War1432 Words à |à 6 PagesFollowing the Civil War, the Government acquired the task of reassembling the country in a way that would not destroy the peace that had come since the warââ¬â¢s end. Reconstruction centered around striking a balance between the rights of African Americans and white Southerners in order to create a sense of equality in America. Before his untimely death in 1865, Lincoln had begun the task of putting the country back together with the 10% plan. He aimed to pardon every southern Confederate, and readmitRead MoreThe End Of The Civil War1807 Words à |à 8 Pages The end of the Civil War should have signified the end of slavery as well; however, this was far from the truth. Presiden t Lincolnââ¬â¢s Emancipation Proclamation referred to only slaves within the southern states (Byng). African Americans found themselves no longer bound to their plantation homes, but they also found themselves without the means or rights needed to make new lives. Many of the attitudes and discriminatory practices present prior to the Civil War were still in effect and continued
Wednesday, January 1, 2020
The Disappearance Of The Lost Colony - 1598 Words
In 1587, one hundred ten people, including seventeen women and nine children, sailed from Plymouth, England, during the reign of Queen Elizabeth I to start a new life on the Outer Banks. This colony of over one hundred people disappeared from the Roanoke Island region, never to be seen again (Kramer 2). For over 400 years, historians and archeologists have attempted to determine what happened. Although there are several popular theories regarding the disappearance of the Lost Colony, the theory with the most evidence for being accurate is the migration theory. The two previous expeditions that had been sent to this region by Sir Walter Raleigh had been unsuccessful in establishing a settlement. The first group had simply returned to England. The second group had left fifteen men to stay on the island to start a colony. The third group had expected to find these men when they arrived, but the logs of Fort Raleigh had been pulled down. One corpse was found and it became clear that th e destiny of the others was not good, and none had survived (ââ¬Å"The Lost Colony of Roanokeâ⬠2). Prior to their departure from England in1587, the third group of colonists was misled about the area they were sent to. The previous expedition had compared Roanoke to the Garden of Eden saying, ââ¬Å"The earth bringeth forth all things in abundance, as in the first creation, without toil or labor. The soil is the most plentiful, sweet, fruitful and wholesome of all the world.â⬠Soon after arrival it wasShow MoreRelatedEssay Lost Colony of Roanoke967 Words à |à 4 PagesFor centuries, the Lost Colony of Roanoke Island has been a controversial issue. Many theories exist that explain the disappearance of the colony. Some theories suggest that the colonists left the island to live with friendly neighboring Indians. Others suggest that a hurricane wiped out the colony or that a savage Indian tribe massacred them. The possibility of disease destroying them is also a debated t opic. However, evidence indicates that the men and women left behind on Roanoke Island did notRead MoreThe Mystery of the Lost Colony941 Words à |à 4 PagesFor centuries the disappearance of the Roanoke colonists has been one of the great mysteries in the historical community. Within the span of three years, 120 colonists disappeared from an English colony on Roanoke Island, a small piece of land off the coast of North Carolina. The evidence left behind barely gives us a clue as to what could have happened to the entire colony. With the testimony of John White, the leader of the colony that left the settlement to get more supplies, and what little evidenceRead MoreThe Disappearance Of The Roanoke Island Colony1214 Words à |à 5 Pagesenigmas that has haunted historians for centuries is the disappearance of the Roanoke Island Colony, also known to many as The Lost Colony. After leaving for three years, the governor of Roanoke Island, John White, returned to find the settlement abandon. The only remaining clue was the word ââ¬Å"CROATOANâ⬠carved into a fence post and the letters ââ¬Å"CROâ⬠etched into a nearby tree. Several diverse theories have been suggested to explain the disappearance of the 120 missing colonist, ranging from disease toRead MoreThe Mystery of the Disappearance of Roanoke1220 Words à |à 5 Pagesto colonize the New World. The settlement at Roanoke is often referred to as the ââ¬Å"Lost Colonyâ⬠because of its unusual disappearance. The reason people often do not know about the first settlement at Roanoke is because it was abandoned, forgotten, and lost. The Roanoke settlement was located on an island on the northern coast of what is now North Carolina. A few more than a hundred English men first settled the colony at Roanoke Island in 1584. The conditions were harsh and between the lack of suppliesRead MoreThe Roanoke Colony On Roanoke Island911 Words à |à 4 PagesThe Roanoke Colony on Roanoke Island was an attempt by Queen Elizabeth I in the late 16th-century to make a permanent English settlement in the New World. In March 1584, Queen Elizabeth granted Sir Walter Raleigh a charter for the colonization of the area of North America. This charter said that Raleigh needed to create a colony in North America, or lose his right to colonization. In April 1584, Raleigh dispatched an expedition led by Philip Amadas and Arthur Barlowe to explore the Eastern coastRead MoreScience : The Mystery Of The Lost Colony1055 Words à |à 5 PagesScience Unravels the Mystery of the Lost Colony What makes history such an interesting subject to study are the many mysteries intertwined with in it. Over the years many of the mysteries have been solved. However, one of the most intriguing mysteries still remains unsolved and leaves us with a question that needs to be answered, what happened to the settlers of the Lost Colony of Roanoke? Since their disappearance historians have come up with multiple theories about what could have possibly happenedRead MoreWhy the Roanoke Colony Disappeared1120 Words à |à 5 Pagesarrive at the shore of, nowadays, North Carolina (Drye Willie, 2004). On the ship the ship is a pregnant women also known as Eleanor Dare, daughter of John White, and the mother of Virginia Dare; the first English born American child. The Roanoke colony is one of the first American mysteries that no one has yet solved. There are a lot of theories regarding this tragedy. Some say that they drowned, and others say that they merged with the Indians living near by the colonists. Based upon research,Read MoreThe Effects Of Colony Collapse Disorder ( Ccd ) And Other Factors That Are Causing The Bee Population978 Words à |à 4 Pagesreverse the effects of Colony Collapse Disorder (CCD) and other factors that are causing the bee population to decrease. INTRODUCTION I. Honeybees and their pollination contribute $17 billion a year to the United Statesââ¬â¢ economy. II. Due to variable causes, their population is declining at an alarming rate. a. In 1947, 5.9 million colonies were alive and well; today, that number has shrunk by over 50%. b. Scientists believe that one of the major causes for the decline is colony collapse disorder. IIIRead MoreQueen Elizabeth I Of England967 Words à |à 4 PagesQueen and the Christian faith. In 1585, the first English settlers populated the new colony of Roanoke. By establishing Roanoke, the English hoped to launch trade with the Native Americans and mount piracy attacks on the ships of the enemy Spanish fleet. Queen Elizabeth sponsored ââ¬Å"privateeringâ⬠by motivating English sailors to raid and pillage Spanish ships, and having an English colony near the Spanish colonies would increase the effectiveness of privateering. Elizabeth hoped that once the EnglishRead MoreThe Battle Of Roanoke Island1847 Words à |à 8 PagesRoanoke Island is an island in North Carolina. It was, at one time, a colony that was founded by England. It was very small, accommodating only around a hundred colonists total. However, this colony mysteriously disappeared with no real clue as to what happened. There are many theories on what could have happened to the colony, though no one currently knows for sure. More theories keep being created based on findings that modern day scientists have been able to gather. This mystery is one that people
Tuesday, December 24, 2019
Argumentative Essay On Fast Food - 1766 Words
There is a major debate going on in todayââ¬â¢s American society. Americans have access to fatty foods at all times of the day and at a low and or affordable cost. People fail to realize that there is a major concern with the amount of sugar, salt, and fat rich foods that are consumed on a daily basis. Now, one might ask, why are fast foods so addicting? What is in these hyperpalatable foods that we just canââ¬â¢t seem to refuse to pass on? Hyperpalatable foods are rich in sugar, sodium, fats, and overall good looking and tasting foods. Why should we or anyone care? It is important to know that because of these properties in these kinds of foods, one can have psychological and medical health implications. Hyperpalatable foods can be asâ⬠¦show more contentâ⬠¦High fat and sugar foods are easily accessible and are found in every single major food market in the United States. One can go to the super market and easily be tempted in just about every checkout aisle. Hyperpalat able foods also include beverages. According to The Addiction Potential of Hyperpalatable Foods, ââ¬Å"for both rats and humans the dopamine and opioid neural circuitry implicated in drug addiction is also associated with the motivation for food and food-related reward.â⬠The study conducted showed that ââ¬Å"ratsâ⬠¦..exhibit reward-related neural changes seen in drug addiction, as well as the behavioral signs of withdrawal, tolerance, and continued use despite negative consequences (The Addiction Potential of Hyperpalatable Foods).â⬠The over consumption of these foods lead to addictive behavior and this can eventually lead to increased health risks for humans. Americans should not underestimate the fact that just because these hyperpalatable foods are not chemically the same as drugs and alcohol, that they do not have the same potential to be as addictive. Over eating of high fat, sugar, and sodium foods can lead to obesity and other health conditions as stated ab ove. According to Schulte, Erica M., et al., ââ¬Å"â⬠¦.causes of obesity are multifactorial, one potential contributing factor is the idea certain foods may be capable of triggering an addictive response in some individuals,Show MoreRelatedArgumentative Essay On Fast Food1040 Words à |à 5 Pages 1997). Nowadays fast food and junk food consumption has become increasingly popular because it is quicker, more convenient, and generally cheaper than purchasing healthy foods. However, the more we eat, the more it is taking a toll on our health nationwide. According to the Center for Science in the Public Interest (2010), an unhealthy diet contributes to approximately 678,000 deaths each year in the United States alone. Today I would like to talk about the contents of the food that we consume,Read MoreArgumentative Essay On Fast Food2000 Words à |à 8 PagesThe fast food industry provides quick, cheap, and easy access to foods that in the customers opinion, is very delicious, and affordable, however this food which millions of people around the world are constantly consuming, could actually cause major health problems, and weight gain in the long run. Major fast food companies throughout the world know what they are doing when it comes to marketing towards all types of people. Some people will find numerous different things to blame for the epidemicRead MoreArgumentative Essay About Fast Food Industry1359 Words à |à 6 Pageseconomy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number ofRead MoreArgumentative Essays About Ob esity1560 Words à |à 7 Pagesthemselves to get that far into bad health(obesity)? (might be more of a Psychology question though..) A good one for looking at arguments relating to the fast food industry is Super-Size me that documentary, that might give you some more ideas about arguments, to look into some of the issues that Morgan Spurlock touches on, (size of food portions, advertising, health related problems of obesity, etc..) Obesity in AmericaWhen people think about health what usually comes up is cancer, or some kindRead MoreAssignment On Income Inequality : Extinction Of The American Dream885 Words à |à 4 PagesMy intension for all of my essay assignments during this semester were to have strong supporting examples for the thesis statements, use proper grammar, and choose good advanced words to show more professional mind. With good advises from Smarthinking tutors, my dad, and my peers, I have progressed my papers toward better essays. I have saved my papers individually as I corrected them to show the progressions. In my argumentative essay, Income Inequality: Extinction of the American Dream, I usedRead MoreI Have A Good Writer949 Words à |à 4 Pagesfirst essay; a narrative. My narrative was about something that happened years ago that traumatized me. Being able to get out what had happened and express what I needed to was liberating. But aside from feeling better about the event, I had written my first real essay. A real, five page, no bull paper. That was a huge milestone in my writing career. Also, beginning with a narrative was nice because it was simple enough to be easy, but still challenging. Next, we wrote an expository essay. An expositoryRead MoreWriters Reflection Essay1463 Words à |à 6 Pageshigh school years writing essays became more complex. For some reason I couldnââ¬â¢t seem to fully understand the different techniques you need in order to write a successful essay. English 49 being my first English college class was at first a bit overwhelming. I felt somewhat intimidated. I thought I didnââ¬â¢t had thev enough knowledge to write a good essay, because of the fact that I didnââ¬â¢t felt like I learned much in high school on how to incorporate good essay writing skills. On theRead MoreGlobalisation Essay610 Words à |à 3 PagesGlobalisation ââ¬â argumentative essay Globalisation is a really widespread topic. There are millions of definitions, opinions, organisations and perspectives because it concerns the whole world. This essay is a try to give some information and to explain my view of the issue. The starting point of globalisation is not defined yet, but most scientists think it started in the sixteenth century, when the first circumnavigation of the ââ¬Å"Magellanâ⬠took place. Though, the first sentiment of a ââ¬Å"unitedRead MoreEssay Smoking Tobacco Smoking811 Words à |à 4 Pagesalarmingly high number of Filipino youths addicted to smoking and other tobacco products. (Buenavista, 2001). Smo Premium 9375 Words 38 Pages Argumentative Essay on Cigarette Smoking ââ¬Å"Cigarette smoking in the Philippines should be banned because it poses a great threat to the health of the family membersâ⬠Argumentative essay I. Introduction A. It has been an increasing concern about the effects of smoking in the family. B. Cigarette smoking not only affects Premium 1802Read MoreShhh Essay2170 Words à |à 9 PagesJune 13th Percentage of Final Grade: 10% Objective: Write a summary of Crystalââ¬â¢s essay ââ¬Å"2B or not 2B.â⬠Use a template from They Say, I Say to begin your summary. Make appropriate rhetorical ââ¬Å"moves,â⬠such as integrating quotes, choosing strong verbs, and using effective transitions. Most importantly, demonstrate that you understand the what, how, and why: (1) What is the main argument or ââ¬Å"gistâ⬠of Crystalââ¬â¢s essay? (2) How does Crystal develop/ support/ illustrate this argument? (3) Why, according
Monday, December 16, 2019
Callaway Golf Canada Free Essays
| Callaway Golf Canada: The Mobile Performance Team| Case Study| | | | Jamie Merrimen 100117777 October 12, 2012 Business 1703 D1 Dr. Conor Vibert | Problem Statement Wayne Mallette is the director of performance management for Callaway Golf Canada, the world`s largest golf club manufacturer. In 2004, Mallette launched the Mobile Performance Team (MPT), a team of 20 consultants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment at private golf courses during the golf season. We will write a custom essay sample on Callaway Golf Canada or any similar topic only for you Order Now Mallette has been asked by Callaway Canada`s managing director to design a plan for the approaching 2008 golf season to make sure that Callaway Canada will stay ahead of its competitors. Mallette is faced with multiple choices for possible improvement, or the option to continue with the current operations. Important Facts * The golf manufacturing market is highly competitive. It is important for Callaway Golf Canada to stay ahead of the competition in order for them to keep their reputation and status, as well as increasing their sales. After the success of Callaway Golf`s Mobile Performance Team, other golf manufacturers are likely to follow lead and provide more service to their customers. * Callaway Golf philosophy states that the company intends to give more golfers more opportunities, by designing, creating, building, and selling the best golf clubs. Callaway Golf also believes that by making golf more enjoyable for the average golfer, the game of golf will grow. * In early 2008 , Callaway Golf was the largest golf club manufacturer in the world. Golf equipment products have a life cycle of about two years, resulting in pressure on companies to release successful new products every year. Failure to release successful new products will result in poor sales in the current year, as well as future sales by hurting the companyââ¬â¢s reputation. * Companies in the industry used two strategies: focusing resources on research and development to develop new, innovative products; or focusing resources on securing endorsements from professional golfers on tours, which led to an increase in sales from exposure. Callaway preferred to maintain a small amount of endorsements with high-profile players, while investing and focusing more on research and development. * From 2005 to 2007, nearly 65% of Callawayââ¬â¢s sales occurred during the first half of the year. * Callawayââ¬â¢s customers are players from every ability level and a wide range of socioeconomic groups. * Small golf specialty stores were the Callawayââ¬â¢s biggest customer. Other customers included sporting goods retailers, mass merchants, golf retailers, and pro shops. * The United States Golf Association began to institute policies limiting manufacturer innovation. This leaves manufacturers struggling to find different ways to compete. Other firms had cut prices as a way of competing, which resulted in a loss of margins across the industry. Firms were also focusing more on securing endorsements with tour professionals. * The goal of the MPT is to maximize the performance of each individual golfer, not to maximize Callawayââ¬â¢s sales, even if it means recommending a competitorââ¬â¢s product. * The MPT program costs about $500,000 annually. * Callaway has a sales conversion of about 75% from custom fitting sessions. Alternative Solutions 1) Mallette has many different ideas on how to improve Callawayââ¬â¢s sales. His first option is to leave the MPT program unchanged; as it has been so successful he does not want to jinx it by changing something that could potentially decrease profit for Callawayââ¬â¢s Golf. 2) Callaway Golf does not currently require their mobile performance consultants (MPCs) to be professionally certified. If the MPCs were to be professionally certified, they would not only be able to give a hybrid service of custom fitting, but they would also be authorized to provide official lessons. This would add greater value to the private fitting and consultations if there were to be a private lesson included. Having a professional on site would increase the credibility and effectiveness of the consultations. An inconvenience in this plan is that `to become certified in Canada, an individual must work a minimum of 35 hours per week under a head professional and pass a playing ability test (Jackman, Brett (2008) Callaway Golf Canada. Ivey Cases page 9). 3) Mallette also is considering pairing the MPCs up with professional staff at the club the MPC is working at. This would have the same benefit of having professionally certified MPCs, but there wouldn`t be the one-on-one aspect that many club members enjoy and value. On the contrary, club members may be comforted by having a member of their club`s professional staff present, it may lead the club member to trust Callaway Golf and the MPC more. It would also be beneficial as the club member could consult the club`s staff member if they had any more questions after the MPC had left. The inconvenience in this scenario is that Callaway would have to pay the club staff member as well as the MPC. 4) Another option would be to update the equipment that Callaway Golf MPC`s use during their consultations. They currently are using Accusport Vector machines that are in fine working condition, but the newest model has just been launched, the Vector Pro monitor which would be useful for the golf professionals during lessons as it incorporates video swing analysis into the fitting process. This may also add value to the consultations. The downside to this solution is that each monitor would cost $3,500, as well as bringing all 20 MPCs to the head office for a training day at the expense of Callaway Golf. 5) There is currently only one MPC per territory in Canada. There is an average of 30 different accounts in each territory, and Mallette believes that hiring more MPCs would be beneficial in by being able to give more attention to each account. Mallette says that by doubling the amount of MPCs, the amount of service provided would be doubled. This means that the cost of the MPT program would be doubled as well, considering training and wage expenses. Most fitting days are scheduled for four hours; typically, each golf club currently has one fitting day per month, as there is insufficient demand to require more (Jackman, Brett (2008) Callaway Golf Canada. Ivey Cases page 8). This leads to the fact that there is insufficient demand for Callaway Golf to hire more MPCs. 6) Callaway Golf is focused on working with their current accounts, which are mainly private clubs. If they were to work more closely with public clubs across the country by bringing them MPT program, more sales could potentially be made. This option would only be realistic if more MPCs were hired, as there are many public clubs across the country and the MPT wouldnââ¬â¢t be as successful if they started neglecting their current accounts. Decision Criteria Profitability: Choosing to leave the MTP program the same would result in Callaway Golf`s net income for 2008 to slightly decline or slightly increase. There wouldn`t be much change seeing as there was no change to the MTP program. The cause of decrease would come from the possibility of Callaway`s competitors launching a program similar to the MTP, causing Callaway`s to experience fewer sales. The increase could happen if the competitors programs weren`t a success. Changing the hiring requirements for MTCs would result in a loss of time and money in order to train current employees, or hire professionally certified employees and train them to be MTPs. Since having professionally certified employees would add value to the consultations, Callaway could increase their prices. It isn`t clear if this would generate more income in the end result. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callawayââ¬â¢s increases its prices, which would lead to lower sales. Pairing MTCs with club staff would cost Callaway more in wages expense. It may result in more sales since customers would feel more comfortable with a club staff member, therefore more willing to trust Callaway Golf and buy their product, resulting in more sales. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callawayââ¬â¢s increases its prices, which would lead to lower sales. Updating equipment would cost both the equipment price, and the price of training all current MTCs. This would also add more value to the consultations, which would lead to an increase in price of Callawayââ¬â¢s products, which may or may not lead to an increase in long term income. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callawayââ¬â¢s increases its prices, which would lead to lower sales. Hiring 20 more MPCs would not be beneficial for Callaway Golf, seeing as there is not enough demand. This would lead to a loss in profit since the extra profit would not be sufficient to cover the extra wage expense. Hiring more MPCs to do consultations at public clubs would lead to an increase in sales for Callaway Golf. Looking at how much the net income increased after launching the MTP program in private clubs, it seems it would be beneficial to launch the program in public clubs as well. There are many more public clubs across Canada, so the sales made at all of these clubs would be greater than the wages expense for the new employees. Customer Satisfaction: Leaving the MTP program unchanged would result in the customer satisfaction rate leveling off and eventually declining s competitors improved their programs. Changing hiring requirements to include only professionally certified employees would increase customer satisfaction since there would be more value added to consultations, although this would lead to a price increase which could decrease the customer satisfaction rate if the price increase were too high. Pairing MTCs with club staff would have the same result as hiring only professionally certified staff, although customer satisfaction would likely increase since customers would be more comfortable with a member of the clubââ¬â¢s staff. Updating equipment would also increase customer satisfaction because it would be adding value to the consultations. The product price increase may decrease the satisfaction rate. Hiring 20 more MPCs would only lead to customer satisfaction if they were introduced into public clubs. The public club members would likely be very happy to have a private consultation, which leads to a higher rate of customer satisfaction. If 20 more MPCs were hired only to work in private clubs, the unique value of consultations would go down, causing fewer sales and more employees with nothing to do. Recommendation Based on the decision criteria, the best choice for Wayne Mallette to ensure that Callaway Golf Canada stays one step ahead of their competition is to hire more MTCs to work in public clubs. This is the best choice because both profitability and customer satisfaction would increase. It would also assure customers that Callaway Golf is not only a company for intense golf players, but for average players just like the Callaway Golf philosophy states. Starting consultations in public clubs would build Callawayââ¬â¢s reputation even more, increase sales and profit, and customer satisfaction. This is the best case scenario for Mallette to choose. How to cite Callaway Golf Canada, Essay examples
Saturday, December 7, 2019
Business Models and Development-Free-Samples-Myassignmenthelp.com
Question: Define the Concept of a Business Model. Answer: A business model conceptually in the medium of texts, presentations, tabulations or charts delivers the structure, objectives and adapted procedures of an organization, supporting in the gain of social, economic or cultural stature. Theoretically or practically, the model highlights the insight of any venture by understanding its strategies, customer base, managerial implications, infrastructure, trade policies, outbound and inbound sourcing procedures. Literature reviews provide various informal and formal descriptions of the same, emphasizing on the elaboration of the use of the models in the enactment of commercial promotions. Relative to entrepreneur set up as well as is beneficial for the management department for future improvisation; these are highly practiced in any invested venture (Zeleti, Ojo Curry, 2016). This essay ensures to address to the distinct concepts and relevant investigations in reference to e-business archetypes, active business models and cost or revenue mod el for promising developments. Figure 1: Business Model Aspects. (Source: Amit Zott, 2012). Elaboration on the three distinct models and their concepts is the next topic in discussion. Firstly, elaboration on the E-Business model gives a brief description of the same, stating it is a procedure to conduct a venture on the internet. E-Commerce plays a vital role as a strategic move in this process. Involving purchase, promotion, supplies, and services revolving a product, towards their potential and existing customers are the main objectives. In addition to which the payment procedures, production management and business collaborations are also under focus (Gloor, 2012). The model for this category comprises the basics as well as the revenue it generates and expenses involved. Few aspects surrounding the components of the model are briefed. Code of value proposal: this field highlights the ways a product or the service benefits the customers. Revenue Model: concentrates on the companys profit generation. Market Position: the revenue field helps in charting the competencies and the brand position. Competitors Analysis: this lists down all the potential contemporaries in the same category, identifying the challenges and advantages. Venturing Strategy: this field describes the ways to attract its target audience and Managerial Implications, responsible for the future growth and organizational development are strategized. Proceeding towards the business model on an active perspective enforces the consideration of the existing literature on business models comprising interdependent decisions that surpasses the initiated focus and stretches the limiting points analyzing the possible capabilities to improvise in sense of brand positioning and future collaborations. Advantages of the simulation help to evaluate new procedures and proposed categories. Prior to the implication of any proposal in reality, it examines the impacts and since it provides a reality check, it brings out the possible uncertainties and diversities revolving the probable implications. Relevant researches advices to set two parameters involving structure design and themes that sights the sources for the value generation of the system (Muhtaroglu et al., 2013). Revenue/ Cost architecture in reference to business is a procedure and strategy towards sustainable and evaluated development of a venture (Dudin et al., 2015). This model involves the attention on the strategy of marketing, systems enabling the increment in sales by collaborating channels, audience and the product in consideration and programs to engage a wider market target. The system block also focuses on the technological improvisation as the program-building segment evaluates the entire performance (Goiri, Guitart Torres, 2012).. Two promising ways a business model would prove to be beneficial is by providing clarity and possibility. A model firstly detangles to provide a clear notion your business idea promises (Bohnsack, Pinkse Kolk,2014). This is a tabulated strategy to provide solutions using specific methodologies as pre-described briefly. A network development is involved in decomposing a dynamic problem into segments of static problems and optimizing the performances accordingly (Kiel, 2014). The calculations provided by the model help us evaluate the proposed changes whether suitable for the business structure. The main activities are divided into two slots, primary and secondary. The former directly develops the product and the latter pays attention in the improvisation. The core activities involve sales and production. Classified activities involve outsourcing efforts, such as technology development, management codes; even if they do not directly, impact the value generation still is a vital segment for further development and innovation in an organization. In the revenue and cost building block, the highest cost possible is considered and the organization is fragmented into two groups. Firstly, the cost controlled section, minimizing the cost and secondly, the group with the value-generation objective. Most organizations are in between these extremities. 90.38% companies are recorded to be under the second category, out of which 21% uses the cost model and the value creation model is followed by 78%. Future business models consider a redesign, which would involve the direct communication between the customers and the suppliers. This would proactively ensure a personal connection to the customer base as in case of social media marketing. Few companies involve revenue generation from communities. The models project collaboration with partners that increases the profit figures. Developing models benefits the companies for innovation and solving diverse issues dynamically. With the fluctuating economies, societies and the environment the business world is volatile. Uncertainty and fear of Stepping in an unpredicted prospective could restrict us in the field of innovation yet inventing and transforming is a necessity now (Amit Zott, 2012). Market value of brands experimenting at times is witnessed to earn a hike in comparison to their stubborn contemporaries. Consistency of market positioning in this dynamic world of changes it is needed to create changes with a calculated risk and evaluated probabilities for a general profit. Collaboration is a key activity, which involves a wider range of opportunities. Traditional ways needs to be revised each time to attain most of the benefits. Reconfiguration and innovations in business models is the ultimate benefit in the modern economy to stand through the test of time and changing surroundings. Louis Vuitton is one such global brand expanding, reconfiguring its business strategy each time in accordance with change in economy and demands from its customer base (Chandon, Laurent Valette-Florence, 2016). It has revised its business model for different periods, classified as- Early days, Golden days, Modern age and Present age, each witnessing changes in the business model. The characteristic features of reconfiguration are tabulated as follows in TABLE 1: LOUIS VUITTON MODEL ASPECTS EARLY DAYS (1854-1892) GOLDEN DAYS (1893-1936) MODERN DAYS (1937-1996) PRESENT DAYS (1997-NOW) PARTNERS RAW MATERIAL SUPPLIERS Suppliers local partnership in US. Suppliers, local partnership with known personalities is maintained. Suppliers, local partners, personalities model agencies. CAPABILITIES PRODUCTION New outlets production Globalizing production Globalization, marketing fighting, counterfeit production. KEY SOURCES Warehouse. Warehouse Warehouse Known sources. COST-STRUCTURE Production relative. Production relative Production related. Production relative. VALUE PROPOSITION Luxurious quality Luggage goods Customized orders 1. Timeless quality, status symbol, customized order. 2 .Boxes, luggage trunks. 3. Women handbags perfumes. Same as golden age in addition to that is bags briefcases for Men. Maintained its expertise and in addition fashion goods like watches, shoes, jewelries production. CUSTOMER RELATIONSHIP Personal engagement Personal lifetime free repair provided. Personal lifetime free repair provided Previous offers exclusive club launched. TARGETED CUSTOMERS High-class society royalty. Imperial families, aristocrats, celebrities, travelers, rallies drivers, high society, loyal clients were targeted. Prestigious clients mainly high class across America, Japan China. Luxurious loyal clients. DISTRIBUTION CHANELS Outlets in France and London. Limited stores, exhibition, gossips newspapers served as medium. GLOBAL campaigns media promotions were done. Global stores, magazines, campaigns and websites. REVENUE Sales. Sales. Sales. Sales. TABLE: 1 Strategizing based on mass marketing, self-production control; maintaining the market status and classifications by products service and channels, it continues in trending and building a market position commendably (Solomon, 2014). Figure 2- Louis Vuitton business model. (Source: Chandon, Laurent Valette-Florence, 2016). Based on the analysis, it is concluded that a business model provides a medium to communicate the objectives to the world and methodically strategize to achieve targets and stature with a transparent motive. It is a documentation of strategies, improvising the venture providing all necessary evaluations and forms the base-camp for innovation utilizing technologies, new concepts supporting financial status and workforce, with correct vision following practical methodology. References: Amit, R., Zott, C. (2012). Creating value through business model innovation.MIT Sloan Management Review,53(3), 41. Bohnsack, R., Pinkse, J., Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles.Research Policy,43(2), 284-300. Chandon, J. L., Laurent, G., Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on Luxury Marketing from Tradition to Innovation.Journal of Business Research,69(1), 299-303. Dudin, M. N., Kucuri, G. N., Fedorova, I. J. E., Dzusova, S. S., Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Gloor, P. (2012).Making the e-business Transformation. Springer Science Business Media. Goiri, ., Guitart, J., Torres, J. (2012). Economic model of a cloud provider operating in a federated cloud.Information Systems Frontiers,14(4), 827-843. Kiel, I. H. (2014). Entrepreneurial marketing. Muhtaroglu, F. C. P., Demir, S., Obali, M., Girgin, C. (2013, October). Business model canvas perspective on big data applications. InBig Data, 2013 IEEE International Conference on(pp. 32-37). IEEE. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.Theodosiou, M., Katsikea, E. (2012). Antecedents and performance of electronic business adoption in the hotel industry.European Journal of Marketing,46(1/2), 258-283. Zeleti, F. A., Ojo, A., Curry, E. (2016). Exploring the economic value of open government data.Government Information Quarterly,33(3), 535-551
Business Models and Development-Free-Samples-Myassignmenthelp.com
Question: Define the Concept of a Business Model. Answer: A business model conceptually in the medium of texts, presentations, tabulations or charts delivers the structure, objectives and adapted procedures of an organization, supporting in the gain of social, economic or cultural stature. Theoretically or practically, the model highlights the insight of any venture by understanding its strategies, customer base, managerial implications, infrastructure, trade policies, outbound and inbound sourcing procedures. Literature reviews provide various informal and formal descriptions of the same, emphasizing on the elaboration of the use of the models in the enactment of commercial promotions. Relative to entrepreneur set up as well as is beneficial for the management department for future improvisation; these are highly practiced in any invested venture (Zeleti, Ojo Curry, 2016). This essay ensures to address to the distinct concepts and relevant investigations in reference to e-business archetypes, active business models and cost or revenue mod el for promising developments. Figure 1: Business Model Aspects. (Source: Amit Zott, 2012). Elaboration on the three distinct models and their concepts is the next topic in discussion. Firstly, elaboration on the E-Business model gives a brief description of the same, stating it is a procedure to conduct a venture on the internet. E-Commerce plays a vital role as a strategic move in this process. Involving purchase, promotion, supplies, and services revolving a product, towards their potential and existing customers are the main objectives. In addition to which the payment procedures, production management and business collaborations are also under focus (Gloor, 2012). The model for this category comprises the basics as well as the revenue it generates and expenses involved. Few aspects surrounding the components of the model are briefed. Code of value proposal: this field highlights the ways a product or the service benefits the customers. Revenue Model: concentrates on the companys profit generation. Market Position: the revenue field helps in charting the competencies and the brand position. Competitors Analysis: this lists down all the potential contemporaries in the same category, identifying the challenges and advantages. Venturing Strategy: this field describes the ways to attract its target audience and Managerial Implications, responsible for the future growth and organizational development are strategized. Proceeding towards the business model on an active perspective enforces the consideration of the existing literature on business models comprising interdependent decisions that surpasses the initiated focus and stretches the limiting points analyzing the possible capabilities to improvise in sense of brand positioning and future collaborations. Advantages of the simulation help to evaluate new procedures and proposed categories. Prior to the implication of any proposal in reality, it examines the impacts and since it provides a reality check, it brings out the possible uncertainties and diversities revolving the probable implications. Relevant researches advices to set two parameters involving structure design and themes that sights the sources for the value generation of the system (Muhtaroglu et al., 2013). Revenue/ Cost architecture in reference to business is a procedure and strategy towards sustainable and evaluated development of a venture (Dudin et al., 2015). This model involves the attention on the strategy of marketing, systems enabling the increment in sales by collaborating channels, audience and the product in consideration and programs to engage a wider market target. The system block also focuses on the technological improvisation as the program-building segment evaluates the entire performance (Goiri, Guitart Torres, 2012).. Two promising ways a business model would prove to be beneficial is by providing clarity and possibility. A model firstly detangles to provide a clear notion your business idea promises (Bohnsack, Pinkse Kolk,2014). This is a tabulated strategy to provide solutions using specific methodologies as pre-described briefly. A network development is involved in decomposing a dynamic problem into segments of static problems and optimizing the performances accordingly (Kiel, 2014). The calculations provided by the model help us evaluate the proposed changes whether suitable for the business structure. The main activities are divided into two slots, primary and secondary. The former directly develops the product and the latter pays attention in the improvisation. The core activities involve sales and production. Classified activities involve outsourcing efforts, such as technology development, management codes; even if they do not directly, impact the value generation still is a vital segment for further development and innovation in an organization. In the revenue and cost building block, the highest cost possible is considered and the organization is fragmented into two groups. Firstly, the cost controlled section, minimizing the cost and secondly, the group with the value-generation objective. Most organizations are in between these extremities. 90.38% companies are recorded to be under the second category, out of which 21% uses the cost model and the value creation model is followed by 78%. Future business models consider a redesign, which would involve the direct communication between the customers and the suppliers. This would proactively ensure a personal connection to the customer base as in case of social media marketing. Few companies involve revenue generation from communities. The models project collaboration with partners that increases the profit figures. Developing models benefits the companies for innovation and solving diverse issues dynamically. With the fluctuating economies, societies and the environment the business world is volatile. Uncertainty and fear of Stepping in an unpredicted prospective could restrict us in the field of innovation yet inventing and transforming is a necessity now (Amit Zott, 2012). Market value of brands experimenting at times is witnessed to earn a hike in comparison to their stubborn contemporaries. Consistency of market positioning in this dynamic world of changes it is needed to create changes with a calculated risk and evaluated probabilities for a general profit. Collaboration is a key activity, which involves a wider range of opportunities. Traditional ways needs to be revised each time to attain most of the benefits. Reconfiguration and innovations in business models is the ultimate benefit in the modern economy to stand through the test of time and changing surroundings. Louis Vuitton is one such global brand expanding, reconfiguring its business strategy each time in accordance with change in economy and demands from its customer base (Chandon, Laurent Valette-Florence, 2016). It has revised its business model for different periods, classified as- Early days, Golden days, Modern age and Present age, each witnessing changes in the business model. The characteristic features of reconfiguration are tabulated as follows in TABLE 1: LOUIS VUITTON MODEL ASPECTS EARLY DAYS (1854-1892) GOLDEN DAYS (1893-1936) MODERN DAYS (1937-1996) PRESENT DAYS (1997-NOW) PARTNERS RAW MATERIAL SUPPLIERS Suppliers local partnership in US. Suppliers, local partnership with known personalities is maintained. Suppliers, local partners, personalities model agencies. CAPABILITIES PRODUCTION New outlets production Globalizing production Globalization, marketing fighting, counterfeit production. KEY SOURCES Warehouse. Warehouse Warehouse Known sources. COST-STRUCTURE Production relative. Production relative Production related. Production relative. VALUE PROPOSITION Luxurious quality Luggage goods Customized orders 1. Timeless quality, status symbol, customized order. 2 .Boxes, luggage trunks. 3. Women handbags perfumes. Same as golden age in addition to that is bags briefcases for Men. Maintained its expertise and in addition fashion goods like watches, shoes, jewelries production. CUSTOMER RELATIONSHIP Personal engagement Personal lifetime free repair provided. Personal lifetime free repair provided Previous offers exclusive club launched. TARGETED CUSTOMERS High-class society royalty. Imperial families, aristocrats, celebrities, travelers, rallies drivers, high society, loyal clients were targeted. Prestigious clients mainly high class across America, Japan China. Luxurious loyal clients. DISTRIBUTION CHANELS Outlets in France and London. Limited stores, exhibition, gossips newspapers served as medium. GLOBAL campaigns media promotions were done. Global stores, magazines, campaigns and websites. REVENUE Sales. Sales. Sales. Sales. TABLE: 1 Strategizing based on mass marketing, self-production control; maintaining the market status and classifications by products service and channels, it continues in trending and building a market position commendably (Solomon, 2014). Figure 2- Louis Vuitton business model. (Source: Chandon, Laurent Valette-Florence, 2016). Based on the analysis, it is concluded that a business model provides a medium to communicate the objectives to the world and methodically strategize to achieve targets and stature with a transparent motive. It is a documentation of strategies, improvising the venture providing all necessary evaluations and forms the base-camp for innovation utilizing technologies, new concepts supporting financial status and workforce, with correct vision following practical methodology. References: Amit, R., Zott, C. (2012). Creating value through business model innovation.MIT Sloan Management Review,53(3), 41. Bohnsack, R., Pinkse, J., Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles.Research Policy,43(2), 284-300. Chandon, J. L., Laurent, G., Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on Luxury Marketing from Tradition to Innovation.Journal of Business Research,69(1), 299-303. Dudin, M. N., Kucuri, G. N., Fedorova, I. J. E., Dzusova, S. S., Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Gloor, P. (2012).Making the e-business Transformation. Springer Science Business Media. Goiri, ., Guitart, J., Torres, J. (2012). Economic model of a cloud provider operating in a federated cloud.Information Systems Frontiers,14(4), 827-843. Kiel, I. H. (2014). Entrepreneurial marketing. Muhtaroglu, F. C. P., Demir, S., Obali, M., Girgin, C. (2013, October). Business model canvas perspective on big data applications. InBig Data, 2013 IEEE International Conference on(pp. 32-37). IEEE. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.Theodosiou, M., Katsikea, E. (2012). Antecedents and performance of electronic business adoption in the hotel industry.European Journal of Marketing,46(1/2), 258-283. Zeleti, F. A., Ojo, A., Curry, E. (2016). Exploring the economic value of open government data.Government Information Quarterly,33(3), 535-551
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