Argumentative Essay On Fast Food - 1766 Words

There is a major debate going on in today’s American society. Americans have access to fatty foods at all times of the day and at a low and or affordable cost. People fail to realize that there is a major concern with the amount of sugar, salt, and fat rich foods that are consumed on a daily basis. Now, one might ask, why are fast foods so addicting? What is in these hyperpalatable foods that we just can’t seem to refuse to pass on? Hyperpalatable foods are rich in sugar, sodium, fats, and overall good looking and tasting foods. Why should we or anyone care? It is important to know that because of these properties in these kinds of foods, one can have psychological and medical health implications. Hyperpalatable foods can be as†¦show more content†¦High fat and sugar foods are easily accessible and are found in every single major food market in the United States. One can go to the super market and easily be tempted in just about every checkout aisle. Hyperpalat able foods also include beverages. According to The Addiction Potential of Hyperpalatable Foods, â€Å"for both rats and humans the dopamine and opioid neural circuitry implicated in drug addiction is also associated with the motivation for food and food-related reward.† The study conducted showed that â€Å"rats†¦..exhibit reward-related neural changes seen in drug addiction, as well as the behavioral signs of withdrawal, tolerance, and continued use despite negative consequences (The Addiction Potential of Hyperpalatable Foods).† The over consumption of these foods lead to addictive behavior and this can eventually lead to increased health risks for humans. Americans should not underestimate the fact that just because these hyperpalatable foods are not chemically the same as drugs and alcohol, that they do not have the same potential to be as addictive. Over eating of high fat, sugar, and sodium foods can lead to obesity and other health conditions as stated ab ove. According to Schulte, Erica M., et al., â€Å"†¦.causes of obesity are multifactorial, one potential contributing factor is the idea certain foods may be capable of triggering an addictive response in some individuals,Show MoreRelatedArgumentative Essay On Fast Food1040 Words   |  5 Pages 1997). Nowadays fast food and junk food consumption has become increasingly popular because it is quicker, more convenient, and generally cheaper than purchasing healthy foods. However, the more we eat, the more it is taking a toll on our health nationwide. According to the Center for Science in the Public Interest (2010), an unhealthy diet contributes to approximately 678,000 deaths each year in the United States alone. Today I would like to talk about the contents of the food that we consume,Read MoreArgumentative Essay On Fast Food2000 Words   |  8 PagesThe fast food industry provides quick, cheap, and easy access to foods that in the customers opinion, is very delicious, and affordable, however this food which millions of people around the world are constantly consuming, could actually cause major health problems, and weight gain in the long run. Major fast food companies throughout the world know what they are doing when it comes to marketing towards all types of people. Some people will find numerous different things to blame for the epidemicRead MoreArgumentative Essay About Fast Food Industry1359 Words   |  6 Pageseconomy has become fast-paced, and this has forced people to transform their lifestyle in order to adapt to the changing pace. Family structures have evolved drastically with modern mothers having outside careers rather than being housewives. Granted such mothers get out of work worn out with little strength to prepare a proper meal for the family. They often opt for an easier way of preparing a meal for their families. This is the foundation for the thriving of the fast food industry. A number ofRead MoreArgumentative Essays About Ob esity1560 Words   |  7 Pagesthemselves to get that far into bad health(obesity)? (might be more of a Psychology question though..) A good one for looking at arguments relating to the fast food industry is Super-Size me that documentary, that might give you some more ideas about arguments, to look into some of the issues that Morgan Spurlock touches on, (size of food portions, advertising, health related problems of obesity, etc..) Obesity in AmericaWhen people think about health what usually comes up is cancer, or some kindRead MoreAssignment On Income Inequality : Extinction Of The American Dream885 Words   |  4 PagesMy intension for all of my essay assignments during this semester were to have strong supporting examples for the thesis statements, use proper grammar, and choose good advanced words to show more professional mind. With good advises from Smarthinking tutors, my dad, and my peers, I have progressed my papers toward better essays. I have saved my papers individually as I corrected them to show the progressions. In my argumentative essay, Income Inequality: Extinction of the American Dream, I usedRead MoreI Have A Good Writer949 Words   |  4 Pagesfirst essay; a narrative. My narrative was about something that happened years ago that traumatized me. Being able to get out what had happened and express what I needed to was liberating. But aside from feeling better about the event, I had written my first real essay. A real, five page, no bull paper. That was a huge milestone in my writing career. Also, beginning with a narrative was nice because it was simple enough to be easy, but still challenging. Next, we wrote an expository essay. An expositoryRead MoreWriters Reflection Essay1463 Words   |  6 Pageshigh school years writing essays became more complex. For some reason I couldn’t seem to fully understand the different techniques you need in order to write a successful essay. English 49 being my first English college class was at first a bit overwhelming. I felt somewhat intimidated. I thought I didn’t had thev enough knowledge to write a good essay, because of the fact that I didn’t felt like I learned much in high school on how to incorporate good essay writing skills. On theRead MoreGlobalisation Essay610 Words   |  3 PagesGlobalisation – argumentative essay Globalisation is a really widespread topic. There are millions of definitions, opinions, organisations and perspectives because it concerns the whole world. This essay is a try to give some information and to explain my view of the issue. The starting point of globalisation is not defined yet, but most scientists think it started in the sixteenth century, when the first circumnavigation of the â€Å"Magellan† took place. Though, the first sentiment of a â€Å"unitedRead MoreEssay Smoking Tobacco Smoking811 Words   |  4 Pagesalarmingly high number of Filipino youths addicted to smoking and other tobacco products. (Buenavista, 2001). Smo Premium 9375 Words 38 Pages Argumentative Essay on Cigarette Smoking â€Å"Cigarette smoking in the Philippines should be banned because it poses a great threat to the health of the family members† Argumentative essay I. Introduction A. It has been an increasing concern about the effects of smoking in the family. B. Cigarette smoking not only affects Premium 1802Read MoreShhh Essay2170 Words   |  9 PagesJune 13th Percentage of Final Grade: 10% Objective: Write a summary of Crystal’s essay â€Å"2B or not 2B.† Use a template from They Say, I Say to begin your summary. Make appropriate rhetorical â€Å"moves,† such as integrating quotes, choosing strong verbs, and using effective transitions. Most importantly, demonstrate that you understand the what, how, and why: (1) What is the main argument or â€Å"gist† of Crystal’s essay? (2) How does Crystal develop/ support/ illustrate this argument? (3) Why, according

Callaway Golf Canada Free Essays

| Callaway Golf Canada: The Mobile Performance Team| Case Study| | | | Jamie Merrimen 100117777 October 12, 2012 Business 1703 D1 Dr. Conor Vibert | Problem Statement Wayne Mallette is the director of performance management for Callaway Golf Canada, the world`s largest golf club manufacturer. In 2004, Mallette launched the Mobile Performance Team (MPT), a team of 20 consultants who demonstrate the Callaway equipment line as well as measuring customers for custom equipment at private golf courses during the golf season. We will write a custom essay sample on Callaway Golf Canada or any similar topic only for you Order Now Mallette has been asked by Callaway Canada`s managing director to design a plan for the approaching 2008 golf season to make sure that Callaway Canada will stay ahead of its competitors. Mallette is faced with multiple choices for possible improvement, or the option to continue with the current operations. Important Facts * The golf manufacturing market is highly competitive. It is important for Callaway Golf Canada to stay ahead of the competition in order for them to keep their reputation and status, as well as increasing their sales. After the success of Callaway Golf`s Mobile Performance Team, other golf manufacturers are likely to follow lead and provide more service to their customers. * Callaway Golf philosophy states that the company intends to give more golfers more opportunities, by designing, creating, building, and selling the best golf clubs. Callaway Golf also believes that by making golf more enjoyable for the average golfer, the game of golf will grow. * In early 2008 , Callaway Golf was the largest golf club manufacturer in the world. Golf equipment products have a life cycle of about two years, resulting in pressure on companies to release successful new products every year. Failure to release successful new products will result in poor sales in the current year, as well as future sales by hurting the company’s reputation. * Companies in the industry used two strategies: focusing resources on research and development to develop new, innovative products; or focusing resources on securing endorsements from professional golfers on tours, which led to an increase in sales from exposure. Callaway preferred to maintain a small amount of endorsements with high-profile players, while investing and focusing more on research and development. * From 2005 to 2007, nearly 65% of Callaway’s sales occurred during the first half of the year. * Callaway’s customers are players from every ability level and a wide range of socioeconomic groups. * Small golf specialty stores were the Callaway’s biggest customer. Other customers included sporting goods retailers, mass merchants, golf retailers, and pro shops. * The United States Golf Association began to institute policies limiting manufacturer innovation. This leaves manufacturers struggling to find different ways to compete. Other firms had cut prices as a way of competing, which resulted in a loss of margins across the industry. Firms were also focusing more on securing endorsements with tour professionals. * The goal of the MPT is to maximize the performance of each individual golfer, not to maximize Callaway’s sales, even if it means recommending a competitor’s product. * The MPT program costs about $500,000 annually. * Callaway has a sales conversion of about 75% from custom fitting sessions. Alternative Solutions 1) Mallette has many different ideas on how to improve Callaway’s sales. His first option is to leave the MPT program unchanged; as it has been so successful he does not want to jinx it by changing something that could potentially decrease profit for Callaway’s Golf. 2) Callaway Golf does not currently require their mobile performance consultants (MPCs) to be professionally certified. If the MPCs were to be professionally certified, they would not only be able to give a hybrid service of custom fitting, but they would also be authorized to provide official lessons. This would add greater value to the private fitting and consultations if there were to be a private lesson included. Having a professional on site would increase the credibility and effectiveness of the consultations. An inconvenience in this plan is that `to become certified in Canada, an individual must work a minimum of 35 hours per week under a head professional and pass a playing ability test (Jackman, Brett (2008) Callaway Golf Canada. Ivey Cases page 9). 3) Mallette also is considering pairing the MPCs up with professional staff at the club the MPC is working at. This would have the same benefit of having professionally certified MPCs, but there wouldn`t be the one-on-one aspect that many club members enjoy and value. On the contrary, club members may be comforted by having a member of their club`s professional staff present, it may lead the club member to trust Callaway Golf and the MPC more. It would also be beneficial as the club member could consult the club`s staff member if they had any more questions after the MPC had left. The inconvenience in this scenario is that Callaway would have to pay the club staff member as well as the MPC. 4) Another option would be to update the equipment that Callaway Golf MPC`s use during their consultations. They currently are using Accusport Vector machines that are in fine working condition, but the newest model has just been launched, the Vector Pro monitor which would be useful for the golf professionals during lessons as it incorporates video swing analysis into the fitting process. This may also add value to the consultations. The downside to this solution is that each monitor would cost $3,500, as well as bringing all 20 MPCs to the head office for a training day at the expense of Callaway Golf. 5) There is currently only one MPC per territory in Canada. There is an average of 30 different accounts in each territory, and Mallette believes that hiring more MPCs would be beneficial in by being able to give more attention to each account. Mallette says that by doubling the amount of MPCs, the amount of service provided would be doubled. This means that the cost of the MPT program would be doubled as well, considering training and wage expenses. Most fitting days are scheduled for four hours; typically, each golf club currently has one fitting day per month, as there is insufficient demand to require more (Jackman, Brett (2008) Callaway Golf Canada. Ivey Cases page 8). This leads to the fact that there is insufficient demand for Callaway Golf to hire more MPCs. 6) Callaway Golf is focused on working with their current accounts, which are mainly private clubs. If they were to work more closely with public clubs across the country by bringing them MPT program, more sales could potentially be made. This option would only be realistic if more MPCs were hired, as there are many public clubs across the country and the MPT wouldn’t be as successful if they started neglecting their current accounts. Decision Criteria Profitability: Choosing to leave the MTP program the same would result in Callaway Golf`s net income for 2008 to slightly decline or slightly increase. There wouldn`t be much change seeing as there was no change to the MTP program. The cause of decrease would come from the possibility of Callaway`s competitors launching a program similar to the MTP, causing Callaway`s to experience fewer sales. The increase could happen if the competitors programs weren`t a success. Changing the hiring requirements for MTCs would result in a loss of time and money in order to train current employees, or hire professionally certified employees and train them to be MTPs. Since having professionally certified employees would add value to the consultations, Callaway could increase their prices. It isn`t clear if this would generate more income in the end result. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callaway’s increases its prices, which would lead to lower sales. Pairing MTCs with club staff would cost Callaway more in wages expense. It may result in more sales since customers would feel more comfortable with a club staff member, therefore more willing to trust Callaway Golf and buy their product, resulting in more sales. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callaway’s increases its prices, which would lead to lower sales. Updating equipment would cost both the equipment price, and the price of training all current MTCs. This would also add more value to the consultations, which would lead to an increase in price of Callaway’s products, which may or may not lead to an increase in long term income. This solution would benefit only members of private clubs where the consultations are held, and public club members may start opting for cheaper products if Callaway’s increases its prices, which would lead to lower sales. Hiring 20 more MPCs would not be beneficial for Callaway Golf, seeing as there is not enough demand. This would lead to a loss in profit since the extra profit would not be sufficient to cover the extra wage expense. Hiring more MPCs to do consultations at public clubs would lead to an increase in sales for Callaway Golf. Looking at how much the net income increased after launching the MTP program in private clubs, it seems it would be beneficial to launch the program in public clubs as well. There are many more public clubs across Canada, so the sales made at all of these clubs would be greater than the wages expense for the new employees. Customer Satisfaction: Leaving the MTP program unchanged would result in the customer satisfaction rate leveling off and eventually declining s competitors improved their programs. Changing hiring requirements to include only professionally certified employees would increase customer satisfaction since there would be more value added to consultations, although this would lead to a price increase which could decrease the customer satisfaction rate if the price increase were too high. Pairing MTCs with club staff would have the same result as hiring only professionally certified staff, although customer satisfaction would likely increase since customers would be more comfortable with a member of the club’s staff. Updating equipment would also increase customer satisfaction because it would be adding value to the consultations. The product price increase may decrease the satisfaction rate. Hiring 20 more MPCs would only lead to customer satisfaction if they were introduced into public clubs. The public club members would likely be very happy to have a private consultation, which leads to a higher rate of customer satisfaction. If 20 more MPCs were hired only to work in private clubs, the unique value of consultations would go down, causing fewer sales and more employees with nothing to do. Recommendation Based on the decision criteria, the best choice for Wayne Mallette to ensure that Callaway Golf Canada stays one step ahead of their competition is to hire more MTCs to work in public clubs. This is the best choice because both profitability and customer satisfaction would increase. It would also assure customers that Callaway Golf is not only a company for intense golf players, but for average players just like the Callaway Golf philosophy states. Starting consultations in public clubs would build Callaway’s reputation even more, increase sales and profit, and customer satisfaction. This is the best case scenario for Mallette to choose. How to cite Callaway Golf Canada, Essay examples

Business Models and Development-Free-Samples-Myassignmenthelp.com

Question: Define the Concept of a Business Model. Answer: A business model conceptually in the medium of texts, presentations, tabulations or charts delivers the structure, objectives and adapted procedures of an organization, supporting in the gain of social, economic or cultural stature. Theoretically or practically, the model highlights the insight of any venture by understanding its strategies, customer base, managerial implications, infrastructure, trade policies, outbound and inbound sourcing procedures. Literature reviews provide various informal and formal descriptions of the same, emphasizing on the elaboration of the use of the models in the enactment of commercial promotions. Relative to entrepreneur set up as well as is beneficial for the management department for future improvisation; these are highly practiced in any invested venture (Zeleti, Ojo Curry, 2016). This essay ensures to address to the distinct concepts and relevant investigations in reference to e-business archetypes, active business models and cost or revenue mod el for promising developments. Figure 1: Business Model Aspects. (Source: Amit Zott, 2012). Elaboration on the three distinct models and their concepts is the next topic in discussion. Firstly, elaboration on the E-Business model gives a brief description of the same, stating it is a procedure to conduct a venture on the internet. E-Commerce plays a vital role as a strategic move in this process. Involving purchase, promotion, supplies, and services revolving a product, towards their potential and existing customers are the main objectives. In addition to which the payment procedures, production management and business collaborations are also under focus (Gloor, 2012). The model for this category comprises the basics as well as the revenue it generates and expenses involved. Few aspects surrounding the components of the model are briefed. Code of value proposal: this field highlights the ways a product or the service benefits the customers. Revenue Model: concentrates on the companys profit generation. Market Position: the revenue field helps in charting the competencies and the brand position. Competitors Analysis: this lists down all the potential contemporaries in the same category, identifying the challenges and advantages. Venturing Strategy: this field describes the ways to attract its target audience and Managerial Implications, responsible for the future growth and organizational development are strategized. Proceeding towards the business model on an active perspective enforces the consideration of the existing literature on business models comprising interdependent decisions that surpasses the initiated focus and stretches the limiting points analyzing the possible capabilities to improvise in sense of brand positioning and future collaborations. Advantages of the simulation help to evaluate new procedures and proposed categories. Prior to the implication of any proposal in reality, it examines the impacts and since it provides a reality check, it brings out the possible uncertainties and diversities revolving the probable implications. Relevant researches advices to set two parameters involving structure design and themes that sights the sources for the value generation of the system (Muhtaroglu et al., 2013). Revenue/ Cost architecture in reference to business is a procedure and strategy towards sustainable and evaluated development of a venture (Dudin et al., 2015). This model involves the attention on the strategy of marketing, systems enabling the increment in sales by collaborating channels, audience and the product in consideration and programs to engage a wider market target. The system block also focuses on the technological improvisation as the program-building segment evaluates the entire performance (Goiri, Guitart Torres, 2012).. Two promising ways a business model would prove to be beneficial is by providing clarity and possibility. A model firstly detangles to provide a clear notion your business idea promises (Bohnsack, Pinkse Kolk,2014). This is a tabulated strategy to provide solutions using specific methodologies as pre-described briefly. A network development is involved in decomposing a dynamic problem into segments of static problems and optimizing the performances accordingly (Kiel, 2014). The calculations provided by the model help us evaluate the proposed changes whether suitable for the business structure. The main activities are divided into two slots, primary and secondary. The former directly develops the product and the latter pays attention in the improvisation. The core activities involve sales and production. Classified activities involve outsourcing efforts, such as technology development, management codes; even if they do not directly, impact the value generation still is a vital segment for further development and innovation in an organization. In the revenue and cost building block, the highest cost possible is considered and the organization is fragmented into two groups. Firstly, the cost controlled section, minimizing the cost and secondly, the group with the value-generation objective. Most organizations are in between these extremities. 90.38% companies are recorded to be under the second category, out of which 21% uses the cost model and the value creation model is followed by 78%. Future business models consider a redesign, which would involve the direct communication between the customers and the suppliers. This would proactively ensure a personal connection to the customer base as in case of social media marketing. Few companies involve revenue generation from communities. The models project collaboration with partners that increases the profit figures. Developing models benefits the companies for innovation and solving diverse issues dynamically. With the fluctuating economies, societies and the environment the business world is volatile. Uncertainty and fear of Stepping in an unpredicted prospective could restrict us in the field of innovation yet inventing and transforming is a necessity now (Amit Zott, 2012). Market value of brands experimenting at times is witnessed to earn a hike in comparison to their stubborn contemporaries. Consistency of market positioning in this dynamic world of changes it is needed to create changes with a calculated risk and evaluated probabilities for a general profit. Collaboration is a key activity, which involves a wider range of opportunities. Traditional ways needs to be revised each time to attain most of the benefits. Reconfiguration and innovations in business models is the ultimate benefit in the modern economy to stand through the test of time and changing surroundings. Louis Vuitton is one such global brand expanding, reconfiguring its business strategy each time in accordance with change in economy and demands from its customer base (Chandon, Laurent Valette-Florence, 2016). It has revised its business model for different periods, classified as- Early days, Golden days, Modern age and Present age, each witnessing changes in the business model. The characteristic features of reconfiguration are tabulated as follows in TABLE 1: LOUIS VUITTON MODEL ASPECTS EARLY DAYS (1854-1892) GOLDEN DAYS (1893-1936) MODERN DAYS (1937-1996) PRESENT DAYS (1997-NOW) PARTNERS RAW MATERIAL SUPPLIERS Suppliers local partnership in US. Suppliers, local partnership with known personalities is maintained. Suppliers, local partners, personalities model agencies. CAPABILITIES PRODUCTION New outlets production Globalizing production Globalization, marketing fighting, counterfeit production. KEY SOURCES Warehouse. Warehouse Warehouse Known sources. COST-STRUCTURE Production relative. Production relative Production related. Production relative. VALUE PROPOSITION Luxurious quality Luggage goods Customized orders 1. Timeless quality, status symbol, customized order. 2 .Boxes, luggage trunks. 3. Women handbags perfumes. Same as golden age in addition to that is bags briefcases for Men. Maintained its expertise and in addition fashion goods like watches, shoes, jewelries production. CUSTOMER RELATIONSHIP Personal engagement Personal lifetime free repair provided. Personal lifetime free repair provided Previous offers exclusive club launched. TARGETED CUSTOMERS High-class society royalty. Imperial families, aristocrats, celebrities, travelers, rallies drivers, high society, loyal clients were targeted. Prestigious clients mainly high class across America, Japan China. Luxurious loyal clients. DISTRIBUTION CHANELS Outlets in France and London. Limited stores, exhibition, gossips newspapers served as medium. GLOBAL campaigns media promotions were done. Global stores, magazines, campaigns and websites. REVENUE Sales. Sales. Sales. Sales. TABLE: 1 Strategizing based on mass marketing, self-production control; maintaining the market status and classifications by products service and channels, it continues in trending and building a market position commendably (Solomon, 2014). Figure 2- Louis Vuitton business model. (Source: Chandon, Laurent Valette-Florence, 2016). Based on the analysis, it is concluded that a business model provides a medium to communicate the objectives to the world and methodically strategize to achieve targets and stature with a transparent motive. It is a documentation of strategies, improvising the venture providing all necessary evaluations and forms the base-camp for innovation utilizing technologies, new concepts supporting financial status and workforce, with correct vision following practical methodology. References: Amit, R., Zott, C. (2012). Creating value through business model innovation.MIT Sloan Management Review,53(3), 41. Bohnsack, R., Pinkse, J., Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles.Research Policy,43(2), 284-300. Chandon, J. L., Laurent, G., Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on Luxury Marketing from Tradition to Innovation.Journal of Business Research,69(1), 299-303. Dudin, M. N., Kucuri, G. N., Fedorova, I. J. E., Dzusova, S. S., Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Gloor, P. (2012).Making the e-business Transformation. Springer Science Business Media. Goiri, ., Guitart, J., Torres, J. (2012). Economic model of a cloud provider operating in a federated cloud.Information Systems Frontiers,14(4), 827-843. Kiel, I. H. (2014). Entrepreneurial marketing. Muhtaroglu, F. C. P., Demir, S., Obali, M., Girgin, C. (2013, October). Business model canvas perspective on big data applications. InBig Data, 2013 IEEE International Conference on(pp. 32-37). IEEE. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.Theodosiou, M., Katsikea, E. (2012). Antecedents and performance of electronic business adoption in the hotel industry.European Journal of Marketing,46(1/2), 258-283. Zeleti, F. A., Ojo, A., Curry, E. (2016). Exploring the economic value of open government data.Government Information Quarterly,33(3), 535-551

Business Models and Development-Free-Samples-Myassignmenthelp.com

Question: Define the Concept of a Business Model. Answer: A business model conceptually in the medium of texts, presentations, tabulations or charts delivers the structure, objectives and adapted procedures of an organization, supporting in the gain of social, economic or cultural stature. Theoretically or practically, the model highlights the insight of any venture by understanding its strategies, customer base, managerial implications, infrastructure, trade policies, outbound and inbound sourcing procedures. Literature reviews provide various informal and formal descriptions of the same, emphasizing on the elaboration of the use of the models in the enactment of commercial promotions. Relative to entrepreneur set up as well as is beneficial for the management department for future improvisation; these are highly practiced in any invested venture (Zeleti, Ojo Curry, 2016). This essay ensures to address to the distinct concepts and relevant investigations in reference to e-business archetypes, active business models and cost or revenue mod el for promising developments. Figure 1: Business Model Aspects. (Source: Amit Zott, 2012). Elaboration on the three distinct models and their concepts is the next topic in discussion. Firstly, elaboration on the E-Business model gives a brief description of the same, stating it is a procedure to conduct a venture on the internet. E-Commerce plays a vital role as a strategic move in this process. Involving purchase, promotion, supplies, and services revolving a product, towards their potential and existing customers are the main objectives. In addition to which the payment procedures, production management and business collaborations are also under focus (Gloor, 2012). The model for this category comprises the basics as well as the revenue it generates and expenses involved. Few aspects surrounding the components of the model are briefed. Code of value proposal: this field highlights the ways a product or the service benefits the customers. Revenue Model: concentrates on the companys profit generation. Market Position: the revenue field helps in charting the competencies and the brand position. Competitors Analysis: this lists down all the potential contemporaries in the same category, identifying the challenges and advantages. Venturing Strategy: this field describes the ways to attract its target audience and Managerial Implications, responsible for the future growth and organizational development are strategized. Proceeding towards the business model on an active perspective enforces the consideration of the existing literature on business models comprising interdependent decisions that surpasses the initiated focus and stretches the limiting points analyzing the possible capabilities to improvise in sense of brand positioning and future collaborations. Advantages of the simulation help to evaluate new procedures and proposed categories. Prior to the implication of any proposal in reality, it examines the impacts and since it provides a reality check, it brings out the possible uncertainties and diversities revolving the probable implications. Relevant researches advices to set two parameters involving structure design and themes that sights the sources for the value generation of the system (Muhtaroglu et al., 2013). Revenue/ Cost architecture in reference to business is a procedure and strategy towards sustainable and evaluated development of a venture (Dudin et al., 2015). This model involves the attention on the strategy of marketing, systems enabling the increment in sales by collaborating channels, audience and the product in consideration and programs to engage a wider market target. The system block also focuses on the technological improvisation as the program-building segment evaluates the entire performance (Goiri, Guitart Torres, 2012).. Two promising ways a business model would prove to be beneficial is by providing clarity and possibility. A model firstly detangles to provide a clear notion your business idea promises (Bohnsack, Pinkse Kolk,2014). This is a tabulated strategy to provide solutions using specific methodologies as pre-described briefly. A network development is involved in decomposing a dynamic problem into segments of static problems and optimizing the performances accordingly (Kiel, 2014). The calculations provided by the model help us evaluate the proposed changes whether suitable for the business structure. The main activities are divided into two slots, primary and secondary. The former directly develops the product and the latter pays attention in the improvisation. The core activities involve sales and production. Classified activities involve outsourcing efforts, such as technology development, management codes; even if they do not directly, impact the value generation still is a vital segment for further development and innovation in an organization. In the revenue and cost building block, the highest cost possible is considered and the organization is fragmented into two groups. Firstly, the cost controlled section, minimizing the cost and secondly, the group with the value-generation objective. Most organizations are in between these extremities. 90.38% companies are recorded to be under the second category, out of which 21% uses the cost model and the value creation model is followed by 78%. Future business models consider a redesign, which would involve the direct communication between the customers and the suppliers. This would proactively ensure a personal connection to the customer base as in case of social media marketing. Few companies involve revenue generation from communities. The models project collaboration with partners that increases the profit figures. Developing models benefits the companies for innovation and solving diverse issues dynamically. With the fluctuating economies, societies and the environment the business world is volatile. Uncertainty and fear of Stepping in an unpredicted prospective could restrict us in the field of innovation yet inventing and transforming is a necessity now (Amit Zott, 2012). Market value of brands experimenting at times is witnessed to earn a hike in comparison to their stubborn contemporaries. Consistency of market positioning in this dynamic world of changes it is needed to create changes with a calculated risk and evaluated probabilities for a general profit. Collaboration is a key activity, which involves a wider range of opportunities. Traditional ways needs to be revised each time to attain most of the benefits. Reconfiguration and innovations in business models is the ultimate benefit in the modern economy to stand through the test of time and changing surroundings. Louis Vuitton is one such global brand expanding, reconfiguring its business strategy each time in accordance with change in economy and demands from its customer base (Chandon, Laurent Valette-Florence, 2016). It has revised its business model for different periods, classified as- Early days, Golden days, Modern age and Present age, each witnessing changes in the business model. The characteristic features of reconfiguration are tabulated as follows in TABLE 1: LOUIS VUITTON MODEL ASPECTS EARLY DAYS (1854-1892) GOLDEN DAYS (1893-1936) MODERN DAYS (1937-1996) PRESENT DAYS (1997-NOW) PARTNERS RAW MATERIAL SUPPLIERS Suppliers local partnership in US. Suppliers, local partnership with known personalities is maintained. Suppliers, local partners, personalities model agencies. CAPABILITIES PRODUCTION New outlets production Globalizing production Globalization, marketing fighting, counterfeit production. KEY SOURCES Warehouse. Warehouse Warehouse Known sources. COST-STRUCTURE Production relative. Production relative Production related. Production relative. VALUE PROPOSITION Luxurious quality Luggage goods Customized orders 1. Timeless quality, status symbol, customized order. 2 .Boxes, luggage trunks. 3. Women handbags perfumes. Same as golden age in addition to that is bags briefcases for Men. Maintained its expertise and in addition fashion goods like watches, shoes, jewelries production. CUSTOMER RELATIONSHIP Personal engagement Personal lifetime free repair provided. Personal lifetime free repair provided Previous offers exclusive club launched. TARGETED CUSTOMERS High-class society royalty. Imperial families, aristocrats, celebrities, travelers, rallies drivers, high society, loyal clients were targeted. Prestigious clients mainly high class across America, Japan China. Luxurious loyal clients. DISTRIBUTION CHANELS Outlets in France and London. Limited stores, exhibition, gossips newspapers served as medium. GLOBAL campaigns media promotions were done. Global stores, magazines, campaigns and websites. REVENUE Sales. Sales. Sales. Sales. TABLE: 1 Strategizing based on mass marketing, self-production control; maintaining the market status and classifications by products service and channels, it continues in trending and building a market position commendably (Solomon, 2014). Figure 2- Louis Vuitton business model. (Source: Chandon, Laurent Valette-Florence, 2016). Based on the analysis, it is concluded that a business model provides a medium to communicate the objectives to the world and methodically strategize to achieve targets and stature with a transparent motive. It is a documentation of strategies, improvising the venture providing all necessary evaluations and forms the base-camp for innovation utilizing technologies, new concepts supporting financial status and workforce, with correct vision following practical methodology. References: Amit, R., Zott, C. (2012). Creating value through business model innovation.MIT Sloan Management Review,53(3), 41. Bohnsack, R., Pinkse, J., Kolk, A. (2014). Business models for sustainable technologies: Exploring business model evolution in the case of electric vehicles.Research Policy,43(2), 284-300. Chandon, J. L., Laurent, G., Valette-Florence, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on Luxury Marketing from Tradition to Innovation.Journal of Business Research,69(1), 299-303. Dudin, M. N., Kucuri, G. N., Fedorova, I. J. E., Dzusova, S. S., Namitulina, A. Z. (2015). The innovative business model canvas in the system of effective budgeting. Gloor, P. (2012).Making the e-business Transformation. Springer Science Business Media. Goiri, ., Guitart, J., Torres, J. (2012). Economic model of a cloud provider operating in a federated cloud.Information Systems Frontiers,14(4), 827-843. Kiel, I. H. (2014). Entrepreneurial marketing. Muhtaroglu, F. C. P., Demir, S., Obali, M., Girgin, C. (2013, October). Business model canvas perspective on big data applications. InBig Data, 2013 IEEE International Conference on(pp. 32-37). IEEE. Solomon, M. R. (2014).Consumer behavior: Buying, having, and being(Vol. 10). Upper Saddle River, NJ: Prentice Hall.Theodosiou, M., Katsikea, E. (2012). Antecedents and performance of electronic business adoption in the hotel industry.European Journal of Marketing,46(1/2), 258-283. Zeleti, F. A., Ojo, A., Curry, E. (2016). Exploring the economic value of open government data.Government Information Quarterly,33(3), 535-551

Wap Site Evaluation UbMobileCom Essay Research Paper free essay sample

Wap Site Evaluation: Ub-Mobile.Com Essay, Research Paper The intent of this paper is a an in-depth reappraisal of a nomadic metropolis usher: uB-Mobile. First, some background information on uB-Mobile will be briefly reviewed. Following, the intent and map of uB-Mobile? s WAP site will be examined with peculiar attending paid to the? user experience? . Finally, some recommendations for betterment will be made. Background of uB-Mobile Harmonizing to uB-Mobile, it is a # 8220 ; taking supplier of enabling merchandises and services in the nomadic environment with focal point on the media industry # 8221 ; ( uB-Mobile Home, 2001 ) . The company began its concern in 1989 by supplying Global Positioning Systems ( GPS ) solutions for pilotage and Short Message Service ( SMS ) applications for vehicle trailing and traffic information. uB-Mobile? s entry into the nomadic web application sphere was a natural. Then, in 1999, they rapidly took a dominating lead in the industry and in 2000 signed a contract with AOL UK to do their metropolis ushers available on the AOL United Kingdom portal. We will write a custom essay sample on Wap Site Evaluation UbMobileCom Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page uB-Mobile? s City Guide came in first topographic point for the most advanced and entertaining nomadic web application during the 2001 Cellmania WAPPY Awards? ( Gold for uB-mobile, 2001 ) . uB-Mobile is based in Geneva, Switzerland. Purpose and Function One of uB-Mobile? s most known applications is their nomadic metropolis usher for wireless devices. It efficaciously combines mobility and instant entree to information to internet enabled nomadic phones. The rating of this nomadic application ( http: //www.ub-wap.com ) was accomplished utilizing the Openwave SDK, WAP Edition 5.0 ( hypertext transfer protocol: //www.openwave.com/products/developer_ products/ ) . This application was approached for rating as a user would utilize it? to acquire some utile or required information. This trial began with a conjectural holiday trip to London, England. While in London be aftering day-to-day activities, information on Tours of Buckingham Palace, the Home of Queen Elizabeth, might be required. Using uB-mobiles City Guide and an cyberspace enabled cell phone, the undertaking began. The most informations entry / key tablet intensive activity of the whole exercising was come ining the URL for uB-Mobile? s WAP site: www.ub-wap.com. After that, all choices were menu driven. The? place? page ( Figure 2 ) for the WAP site has choices for uB-City? s top five metropoliss or alphabetical choice list for taking the coveted metropolis. uB-Mobile presently covers 46 worldwide travel desinations ( Gold for uB-mobile, 2001 ) . uB-Mobile? s usher for London could be found either by looking at the top five metropoliss ( Figure 3 ) , which lists the major capitol metropoliss of Europe, or scrolling through the list of metropoliss in the J, K, fifty choice. An surfeit of information was found after geting at uB-London WAP site ( Figure 4 ) . Choices ranged from dining to amusement to land and air transit. The undertaking at manus of happening out about Tourss of the Queen? s house led to the Discover London bill of fare point. Again, an extended sum of information was available about touring London ( Figure 5 ) . The Sightsing choice was chosen. Once more, a really generous list of sightseeing locales was offered including the celebrated Madame Tussauds wax museum and Buckingham Palace ( Figure 6 ) . After merely six WAP cards, the coveted circuit information was found. In add-on, a huge sum of information on London that is available at the touch of a finger was besides discovered. Further probe on this site would turn up the same measure and quality of information. See Figure 7 and the full text of Figure 7 for an illustration of the quality of information provided. User Experience Most users are traveling to happen uB-Mobile on the universe broad web before happening them on the nomadic cyberspace. The initial feeling of the user O n both the wired and wireless cyberspace is first-class. One ground for this is because uB-mobile offers their ain WAP simulator ( Figure 8 ) to let users to utilize and research their radio site before hitting the route and paying roaming charges. Site pilotage is clear and simple, with adequate classs and subcategories so it is by and large easy to happen coveted information without doing eccentric intuitive springs. On pages that have long text that extends off the screen, the text scrolls to maintain the user from manually scrolling horizontally. Another clip salvaging characteristic is a call now link on pages that have telephone Numberss associated with them. For this illustration, upon making the Buckingham Palace card, a call now nexus was present to originate a call to the tourer information centre at Buckingham Palace ( see Figure 7 ) . The format for all the states listed is standardized leting for a more pleasant experience for people who travel frequently. A noteworthy characteristic of uB-Mobile? s City Guide is the Mood Matcher? . The Mood Matcher? allows the user to choose a # 8220 ; Location # 8221 ; and a # 8220 ; Mood # 8221 ; from a list. It so searches available constitutions or activities to run into the user? s demands. For illustration Hungry + Covent Garden would bring forth extra standards, the user can so take from such as Indian, Nipponese, or Vegetarian. Temper Matcher? guarantees a consequence and will ever do a suggestion ( uB-Wap Features, 2001 ) . Other helpful characteristics include a This Week In page that list particular events traveling on in the metropolis and pages with other assorted information such as wireless Stationss, currency exchange, and exigency telephone Numberss ( Dan, 2000 ; Rudkin, 2001 ) . Recommendations for Improvement uB-Mobile? s City Guide is highly good designed with merely several really minor issues that detracted from the overall experience. A characteristic that is perceptibly absent on most pages is a? back? button, although this is offset by some extent by a? travel to? ? button that allows the user to steer between different bill of fare degrees ( Dan, 2000 ; Rudkin, 2001 ) . Although the Search map is placed on the first page of each City Guide, it appears at the terminal of the list which may do users who know what they are looking for to scroll unnecessarily. Decision uB-Mobile? s City Guide has everything that a nomadic metropolis usher should hold. Easy, intuitive pilotage of pages that are full of information. uB-Mobile is invariably updating and adding new metropoliss in their usher. Bing this system is designed for and used in Europe, the lone existent drawback is traveling to be prohibitory high roaming fees. Equally shortly as the European Community chainss out continent broad Mobile phone entree, uB-Mobile? s service will be indispensable! Bibliography Mentions Dan. ( November 30, 2000 ) . A Regular Library of Guidebooks. Retrieved October 9, 2001 from hypertext transfer protocol: //www.coolwapsiteoftheday.com/113000.phtml. Johnson, Simon. ( September, 2001 ) Gross sharing: The lone digesting inducement. OPENWAVE WML Pulse Europe. Retrieved October 9, 2001 from hypertext transfer protocol: //wmlpulse-europe.openwave.com/ document.asp? document_id=21 A ; chunk_id=71. Gold for uB-mobile. ( March 3, 2001 ) Retrieved October 9, 2001, from hypertext transfer protocol: //www.ub-mobile.com/news.shtml. Rudkin, Charles. ( March 3, 2001 ) . Site reappraisal: Ub-mobile. Retrieved October 9, 2001, from hypertext transfer protocol: //www.wap.com/share/osas/cache/artid550422.html. uB-Mobile Home. ( 2001 ) . Retrieved October 9, 2001, from hypertext transfer protocol: //www.ub-mobile.com/index.shtml. uB-WAP City Guides. ( 2001 ) . Retrieved October 9, 2001, from hypertext transfer protocol: //www.ub-mobile.com/wap_city_guides.shtml. uB-WAP Features. ( 2001 ) . Retrieved October 9, 2001, from hypertext transfer protocol: //www.ub-mobile.com/wap_features.shtml.

Symbols in Reqiuem for a Dream essays

Symbols in Reqiuem for a Dream essays In Requiem for a Dream the viewer bears witness to the rise then quick fall and self-destruction of the characters within the story. The director Darren Aronofsky tries to make the viewer realize the situation the characters are in foreshadowing and dropping symbols in the play to hint at what is going to happen, and all while making the viewer feel as though they were there. A major part of the film is the seasons that are used not only as part of the setting but as a way of symbolizing the current state of their lives. Other important and unique techniques used are visuals, including the camera angles, lighting, and music. In a book it is very common to have the author describe to the audience what the setting looks like, how the characters feel, and so on. With a movie it is totally different and description is not needed since ninety five percent of it is visual. Aronofsky uses different angles and shots to get the mood and feeling set along with an original score that compliments this mood and is used to make you feel like your part of the movie. These devices are used so that the audience may connect with the movie and understand the emotion that is felt by the characters. Without these devices any movie would be dull and boring, with no real entertaining value. Symbolism is a strong tool used in not only literature but also in the movies as a way of communicating a point that the author or director wants to strongly get across. In Requiem of a Dream there are quite a bit of symbolism used to carry ideas through the story, but the biggest and most important of the movie is the symbol of the seasons. Each season not only marks a different section of the movie, but also a portion of the characters lives. The first season shown in the movie is the summer season. This is for two reasons, the first being summer is the biggest section of the movie because it sets the stage for what happens later on. The second...

A Collection of Classic Love Poetry for Your Sweetheart

A Collection of Classic Love Poetry for Your Sweetheart The feelings of romantic love are pretty universal even if it seems like nobody could ever have felt the way you do; thats universal, too. And thats why songs and poems often say just what youre feeling only better than you can express it. If you want to tell your sweetheart just how you feel about him or her, whether its Valentines Day or any old day, but you cant quite find the just the right  words, maybe these classic poems from some of the greatest poets in the English language might fit the bill or give you some ideas. Heres a line that is so famous and expresses such universality that it has become part of the language. Its from Christopher Marlowes Hero and Leander, and he wrote this in 1598: Whoever loved, that loved not at first sight? Timeless. Sonnet 18 by William Shakespeare Shakespeares Sonnet 18, written in 1609, is one of the most famous and quoted love poems of all time. Its obvious use of metaphor in the comparison of the subject of the poem to a summers day is hard to miss the subject being much superior to that grandest of seasons. The poems most famous lines are at the beginning, with the metaphor in full view: Shall I compare thee to a summer’s day?Thou art more lovely and more temperate:Rough winds do shake the darling buds of May,And summer’s lease hath all too short a date ... A Red, Red Rose by Robert Burns Scottish poet Robert Burns wrote this to his love in 1794, and it is one of the most quoted and famous love poems of all time in the English language. Throughout the poem, Burns uses simile as an effective literary device to describe his feelings. The first stanza is the most well-known: O my Luve’s like a red, red rose,That’s newly sprung in June:O my Luve’s like the  melodie,That’s sweetly  play’d  in tune. Loves Philosophy  by Percy Bysshe Shelley Once again, a metaphor is the literary device of choice in a love poem by Percy Bysshe Shelley from 1819, a prominent English Romantic poet. He uses metaphor again and again, to great effect, to make his point which is crystal clear. Heres the first stanza: The fountains mingle with the riverAnd the rivers with the Ocean,The winds of Heaven mix for everWith a sweet emotion;Nothing in the world is single;All things by a law divineIn one spirit meet and mingle.Why not I with thine?- Sonnet 43  by Elizabeth Barrett Browning This sonnet by Elizabeth Barrett Browning,  published in the collection Sonnets From the Portuguese in 1850, is one of 44 love sonnets. This one is without a doubt the most famous and most quoted of her sonnets and also in all of the poems in the English language. She was married to the Victorian poet Robert Browning, and he is the subject of these sonnets.  This sonnet is a metaphor upon metaphor and extremely personal, which is likely why it resonates. The first lines are so well-known that nearly everyone recognizes them: How do I love thee? Let me count the ways.I love thee to the depth and breadth and heightMy soul can reach, when feeling out of sightFor the ends of Being and ideal Grace. In Excelsis  Ã‚  by Amy Lowell In this much more modern take on the poetic form, written in 1922, Amy Lowell uses simile, metaphor, and symbolism to express this most powerful feeling of romantic love. The imagery is more potent and elemental than that of earlier poets, and the writing resembles the stream of consciousness style. The first few lines give a hint of whats to come: You- you- Your shadow is sunlight on a plate of silver;Your footsteps, the  seeding-place  of lilies;Your hands moving, a chime of bells across a windless air.